3.6
If you find yourself in Lower Manhattan, the Apple Store at the World Trade Center is an architectural marvel that feels like stepping into the future. Located at 185 Greenwich Street within the stunning, rib-like structure of the Oculus, this store is a masterclass in blending high-tech retail with one of the most iconic public spaces in New York City. Spread across two levels, it occupies a significant portion of the Santiago Calatrava-designed transportation hub, where the soaring white steel beams create a cathedral-like atmosphere that is both grand and incredibly airy.
Inside, the design is pure Apple—minimalist, elegant, and warm. You’ll find the signature long oak tables and off-white flooring that create a calm contrast to the bustling energy of the commuters and tourists outside. One of the most striking features is the wall-to-wall backlit ceiling panels on both levels, which flood the space with a soft, natural-feeling glow, even deep underground. Whether you’re stopping in to explore the latest iPhone or just want to admire how the store’s layout mirrors the skeleton of the Oculus itself, the connection between the shop and the public atrium feels seamless and inviting.
What makes this location a true community hub is the dedicated "Today at Apple" section on the lower level. Here, a massive 6K video wall serves as the backdrop for free creative workshops, ranging from photography tips to coding basics. You can pull up one of the moveable wooden cube seats and join a session or simply watch a demo in an environment that encourages learning and connection. Combined with the expert support at the Genius Bar and a specialized Business Team, the Apple World Trade Center is more than just a place to buy gadgets; it’s a vibrant, creative anchor in the heart of the new Downtown Manhattan.
The best way to buy the products you love.
How can we help you?
Need help finding what’s right for you? Connect with a Specialist online. Or in a one-on-one session at an Apple Store.
Shop online with a Specialist Reserve an in-store shopping session
From setting up your device to recovering your Apple ID to replacing a screen, Genius Support has you covered.
Get support Manage your reservations
Sign language interpretation is available at our stores through an on-demand video service, instantly and at no cost to you. An in-person interpreter can be arranged by advanced request for in-store sessions and events, also at no cost.°
Request an in-person sign language interpreter
Apple Support
