Lee’s Supermarket
Located at 2885 Senter Rd, Lee’s Supermarket is a high-concept, 30,000-square-foot hybrid that represents the next evolution of a San Jose institution. While the "Lee’s" name is globally synonymous with their iconic Banh Mi, this Senter Road flagship is one of the family’s rare "Supermarket" formats—a massive, bright, and modern grocery hub that blends a full-service Asian market with a world-class Vietnamese deli.
The Senter Road Highlights
The "Mother Ship" of Sandwiches: Anchoring the store is a high-volume Lee’s Sandwiches cafe. This location is unique because the bread is baked fresh on-site throughout the day, ensuring that every Banh Mi or Euro-style baguette has that signature shatter-crisp crust and soft, airy interior.
The "Lee’s Coffee" Wall: For fans of their legendary Vietnamese Iced Coffee (Cà Phê Sữa Đá), this market features an expansive selection of their proprietary beans, bottled concentrates, and even Lee’s-branded condensed milk, allowing you to recreate the viral caffeine hit at home.
Direct-from-Source Produce: Because of its deep roots in the California Central Valley supply chain, Lee’s often features "hyper-fresh" Southeast Asian produce—think mounds of long beans, fresh durian, and specialty Vietnamese herbs—at prices that frequently undercut the larger corporate chains.
The Hot Food "Grab-and-Go": Beyond sandwiches, the deli section offers a massive variety of traditional Vietnamese street foods. You’ll find warm Pâté Chaud (savory meat pastries), fresh spring rolls, and an array of colorful Chè (sweet dessert soups) packed and ready for a quick lunch.
Modern "Euro-Asian" Pantry: Reflecting the family’s unique history, the aisles are a blend of East and West. You’ll find high-end European butter and cheeses sitting comfortably next to premium fish sauces and bird’s nest drinks.
Why It’s Unique
Lee’s Supermarket on Senter Road is defined by its "Legacy Expansion." It is the physical manifestation of the Lee family’s journey from a single food truck in 1980s San Jose to a national empire. It is uniquely spacious and polished, designed to feel more like a premium "whole foods" experience for the Vietnamese-American community. Unlike the cramped, bustling markets of Little Saigon, Lee’s on Senter offers wide aisles, high-end refrigeration, and a clean, organized layout that makes it a favorite for multi-generational families.
Insider Tip: This location is the best place to buy Lee’s signature baguettes in bulk. They offer "buy a dozen" deals that are perfect for parties or for freezing at home. Also, check out their specialized frozen appetizer section—their frozen egg rolls are a local "party hack" because they fry up exactly like the ones served in their restaurants.
Essential Information
Address: 2885 Senter Rd, San Jose, CA 95111
Hours: Open daily from 8:00 AM – 8:00 PM.
Vibe: Clean, modern, and high-energy. It’s a "one-stop destination" where you can do a full week's grocery shopping and leave with the best iced coffee in the city.
The most interesting reviews
- Amazing price over here!!! IT’S CHEAP!!!! Almost every Vietnamese ingredients is here and Banh Mi here is fresh and they have promotion to buy 2 get 1. So recommend for who is looking for Vietnamese dishes.
- Wow first time here. Basically a 99 Ranch but for Vietnamese products . Huge Banh Mi sandwiches only about $8! Buy 3 get 1 free! Fresh ingredients!Anyone going to McDonalds and Subway you are CRAZY! I know it might feel intimidating at first but everyone to see is helpful.
