A Taste of Old San Francisco at David’s Delicatessen & Diner
If you’re wandering around the Theater District near Union Square and feel like you’ve stepped into a time machine, you’ve probably found David’s Delicatessen & Diner. Located at 474 Geary St, this spot has been a neighborhood fixture since 1952. It’s not one of those trendy, polished-up "retro" places; it’s the real deal. With its classic horseshoe counter—one of the last of its kind on the West Coast—and vintage neon signs, it carries a sense of history that most modern restaurants just can’t replicate.
The story behind the place is just as rich as the food. Founded by David Apfelbaum, a Holocaust survivor and local legend, the deli was built on the idea that food is a "theme of life." Whether you’re a local grabbing a quick bite before a show at the Curran or a visitor staying at the Touchstone Hotel next door, the vibe is always welcoming and unpretentious. It’s the kind of place where the staff remembers the regulars and the portions are big enough to keep you fueled for a full day of exploring the city.
What to Order
When it comes to the menu, David’s sticks to the classics that have kept people coming back for decades. You can't go wrong with the Hot Pastrami on Rye or a Reuben piled high with tender corned beef. If you’re stopping by for breakfast, the Potato Pancakes (Latkes) served with applesauce and sour cream are a fan favorite. For those who want something a bit different, the Reuben Latkes—which tops those crispy potato pancakes with pastrami, sauerkraut, and Russian dressing—is a total game-changer. They also serve up comforting bowls of Matzo Ball Soup that taste like they came straight from a family kitchen.
Why Locals Love It
The Atmosphere: It’s a genuine 1950s diner experience with roomy booths and a nostalgic soundtrack.
Theater Row Location: It’s the perfect "pre-theater" or "post-show" stop for a casual meal without the Union Square price hike.
Generous Portions: You definitely won’t leave hungry; the sandwiches and omelets are famously hefty.
A Piece of History: From the original wooden letter menu on the wall to its recent appearance in an Apple launch video, the shop is a true San Francisco landmark.
Business Hours
David’s Delicatessen & Diner is ready to serve you most days of the week, whether you're looking for an early breakfast or a late-night deli fix.
Friday – Wednesday: 10:45 AM – 10:00 PM
Thursday: Closed
Next time you're in the heart of San Francisco, skip the fast-food chains and pull up a stool at the counter. Whether it’s your first visit or your fiftieth, there’s always a warm plate and a bit of history waiting for you.
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